Services:

Analytics + Strategy is where ideas and innovation are born.

What we do:

Analytics

Data and Insights form the foundation of our work. Insights gleaned from data allows us to better understand your business and most importantly, your audience.

Strategy

Our Strategy and Analytics team work together to develop the framework and guiding principals we’ll use to activate your brand and audience.

Activation

Execution of strategic vision and plans across digital and social media platforms.

Our Process:

Our four phase process allows us to fully and thoroughly understand your organization and audience. Our commitment to data and insights establishes the foundation for a cohesive strategy and effective approach.

Analytics

Starts by listening, researching, and assessing the current state of your organization. We identify your unique strengths and the unmet needs of the people you serve.

Strategy

Data-backed Strategy designed to address business needs, further connect with your existing audience, and grow your existing reach.

Activation

Execute our plans!

Measure & Refine

Through on-going measurement & reporting we will tweak and refine strategy while establishing best-practices.

Data forms the foundation.

Data is a fundamental part of our process. Analysis of these core areas enables Spotlight Digital to better understand your organization and how it can effectively be of service.

Audience

Who is your existing audience? Psychographic and demographic data will provide a deeper, more holistic view of audiences, whether B2B or B2C.

  • Organization

    Core to any strategic efforts is understanding your organization. This ranges from understanding existing strategy, touch-points, digital and social media footprint, distribution, and beyond.

  • Insights

    My community needs...
    We can be most effective by...
    Long-term, we can best serve...

  • Category

    Whether competitive analysis or a broad understanding of category trends and challenges, this analysis will support in helping to frame how brands exist within the wider category landscape.

Culture

Attitudes, shifts in culture, andshifts in behavior have a huge impact on brands. Looking into culture, will provide a better understanding of wider trends, practices and potential implications for the brand.

Insights derived from our analysis shape and fashion our approach. Through activation we continue to measure and report, to ensure we continuously work efficiently and smart.